Adulting made simple
Sonnet makes adulting simple

Adulting is hard, no matter who you are or what you do – and even professional hockey players struggle sometimes. Just ask Morgan Rielly and William Nylander! The next iteration of Sonnet’s Adulting campaign sees our two hockey stars in different situations, both having to tackle one big thing: “adulting.” But with the help of our new program Sonnet Shift, they find out that adulting – and saving money on insurance – isn’t that hard after all.

Lights Out

While Toronto Maple Leafs forward William Nylander may be a phenom on the ice, at home he can be a little less motivated. We find him unable to work up the will to take down his holiday lights, but with encouragement from our Adulting Hero, William realizes he maybe shouldn’t be “that guy” who leaves his holiday lights up all year round. He’s also now aware that he can save money on his auto insurance with Sonnet Shift – just one more adulting task made easier. 

Lights Out Commercial with William Nylander
Play: Lights Out Commercial with William Nylander

I am Morgan Rielly 

Our reluctant adulting hero in this spot is Toronto Maple Leaf defenseman Morgan Rielly, and he’s up against the challenge of finding a decent insurance rate – even when there’s so many less capable drivers out there (including one particularly irksome Zamboni driver). Why is he paying so much for his auto insurance? Luckily, our Adulting Pro is on hand to help introduce Morgan to Sonnet Shift, where he can save more the better he drives.

I am Morgan Rielly Commercial
Play: I am Morgan Rielly Commercial

What is Sonnet Shift?

Sonnet Shift puts you in control of your car insurance premium and rewards you for making smart choices behind the wheel. Our free, easy-to-use smartphone app monitors your driving for every trip you take and scores it from 0 to a perfect 100. Every three months you could earn savings of up to 35% for driving safely - but, very risky drivers could pay up to 30% more. It’s simple: safe driving helps you save money.

Currently, Sonnet Shift is only available in Ontario and Québec. Get a quote to see if you’re eligible!

Campaign Recap

These days, there are times when today’s adults don’t feel like adults. After all, the realities of adulthood can become quite overwhelming: careers, marriage, kids, homeownership, and much more, hence the meme “I don’t feel like adulting today.” And who can blame them? Adulting takes a lot of work, and then of course there’s the need to review and select your home and auto insurance provider.

Luckily, that’s where Sonnet comes in. Our application process takes one of the big adult responsibilities – getting insured - and makes it feel like child’s play. Answer a few simple questions on your phone and in a couple of minutes, you’re insured. How adult is that?

Welcome to ‘Adulting Made Simple’, our new campaign highlighting a few ‘adulting’ moments that we all go through, whether it’s making dinner, selecting a daycare, figuring out car troubles, or even making it to your kids’ activities on time. The idea of adulting perfectly captures that in-between feeling that so many people are left with: having one foot in adulthood and the other not sure what to do!

Our latest campaign highlights the unique properties that are exclusively Sonnet’s – we’re fast, straightforward, customizable, and here for you. All these elements come to life as we witness a future Sonnet customer realize that there actually is an easier way – and that beyond all of the difficulties of adulting, there is a more straightforward approach to home and auto insurance.

Adulting Made Simple

Looking for the latch under the hood of your car? Another adulting dilemma many of us face at one point or another. Whether it’s a new car or a car that is new to you, searching for and then ultimately locating the latch can be an extremely frustrating task. Dale knows this all too well, and while our ambassador advises him that he can contact Sonnet 24/7, he still may have to contact his dad to figure out the latch situation.

Under the Hood | 30s | Sonnet Insurance | 2023
Play: Under the Hood | 30s | Sonnet Insurance | 2023

Next, we have ‘Activities,’ in which we quickly realize that Jason has given up on his endeavours. How does a parent balance the time between all of their child’s activities? Sometimes, not so well. Our Sonnet ambassador once again arrives to show Jason a simpler way that university and college grads can save big – and while he might not have solved the riddle of being in two places at once, he’ll still be able to save on his home and auto insurance.

Activities | 30s | Sonnet Insurance | 2023
Play: Activities | 30s | Sonnet Insurance | 2023

In conclusion, adulting is hard, but Sonnet is simple. While we can’t spare you from your everyday grownup tasks, we can ensure your insurance shopping and buying is as seamless as possible.

Sonnet Shift is a trademark of Definity Insurance Company and/or its affiliates.  Go to for the full details of the Sonnet Shift Program. NHLPA and the NHLPA logo are registered trademarks of the National Hockey League Players’ Association. © NHLPA. All Rights Reserved.
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