We’re not your typical insurance company

We’re Canada’s 100% online home and auto insurance company. Inspired by the power of optimism, we’re changing insurance for the better. How? By using data and analytics to offer customized coverage. And we do it in language you can understand, at a competitive price. We want you to worry less and live more with our simple insurance experience.

Rewriting underwriting

We’re proud to be a homegrown Canadian company, part of the Economical Insurance family. As a federally regulated insurer, we play by the rules. But we don’t stop there. From simple website language to easy-to-understand policies, we provide insurance that’s clear. We want to make sure you know what you’re buying and why.

Technological innovation

We care enough to change everything – because you deserve better. Our advanced technology and analytics power a simple online customer experience. The rest of the Canadian insurance industry agrees…

  • ICTAInsurance Canada Technology Award
  • ICTAPeople’s Choice Insurance Canada Technology Award
  • GuidewireGuidewire Innovation Award

Putting you first

We built an industry-leading contact centre from the ground up. Our fully-licensed insurance agents are real people here to help you. We measure how well we’re doing by how you feel at the end of your call. We’ve got a few awards on our desks, but the customer compliments we receive daily are what make us feel warm and fuzzy inside.

  • The Stevie Awards - The World's Premier Business Award CompetitionsBronze award for Innovation in Customer Service
  • The Stevie Awards - The World's Premier Business Award CompetitionsBronze award for Contact Centre of the Year (Up to 100 Seats)
  • The Stevie Awards - The World's Premier Business Award CompetitionsBronze award for Customer Service Department of the Year (Up to 100 Seats)