Uber Eats continues as title sponsor of the sports channel’s hockey programming.
MONTREAL, November 5, 2025 – With the hockey season well underway, TVA Sports has announced the renewal of strategic partnerships and the addition of new collaborators to enhance the fan experience.
The sports channel is proud to continue its collaboration with Uber Eats, which remains the title sponsor of its entire hockey property, including Montreal Canadiens games, other National Hockey League (NHL) games and the entire playoffs. The Uber Eats brand will continue to be featured throughout each game and in all hockey-related communications on TVA Sports.
This year, TD Insurance and Hyundai are coming on board as joint period sponsors and Tim Hortons makes its debut as the new intermission sponsor. TVA Sports is also pleased to announce that ALBI le Géant is renewing its support as sponsor of the TVA Sports studio.
TVA Sports is excited to announce the return of Pizza Salvatoré. Together, TVA Sports and Pizza Salvatoré will push the technological limits of hockey broadcasting and deliver a major surprise for viewers. Returning sponsors include Auto PLACE, Budweiser, Couche-Tard, Fizz, Harvey’s, La Belle et la Bœuf, Loto-Québec, NAPA, Sonnet Insurance, Tanguay and Videotron. They are joined by new partners Hamster, Alimentation Première and Instacart.
In all, TVA Sports will carry more than 300 NHL games, taking fans all the way to the Stanley Cup playoffs, which will be broadcast exclusively on TVA Sports. Hockey remains a staple of TVA Sports’ programming with 22 Habs games, 22 Ottawa Senators games and more than 36 Toronto Maple Leafs games on the schedule. As an added bonus, TVA Sports will broadcast the Winter Classic and the Stadium Series from Florida this season. With a 20.5% market share for Montreal Canadiens games and a cumulative reach of 3.9 million viewers for regular-season games, TVA Sports is the platform of choice for reaching a passionate and engaged audience.
All the NHL games carried by TVA Sports will also be broadcast on TVA Sports Direct, the streaming platform available on all devices.
“Our commercial partners are key to our ability to deliver a superior hockey experience,” says Sébastien Joncas, Director, Marketing & Advertising Partnerships at TVA Sports. “In a constantly changing media environment, their trust and support enable us to continue celebrating hockey fever with our viewers. We thank our loyal partners and welcome our new sponsors.”
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Information: Jacinthe Lemay | Press Officer |