Breakthroughs take on a whole new meaning when it comes to hockey

Some of your favourite players have new technology to help their game. But how does it stack up against the ease of bundling your home and auto insurance with Sonnet?

Since the 2017-2018 hockey season, we’ve been connecting fans with players and the first two seasons were fan favourites. Sonnet and the National Hockey League Players’ Association (NHLPA) are excited to partner for a third season. As a Canadian company, we love hockey almost as much as we love insurance. But hockey has changed. And so has insurance. Check out the newest in a series of campaigns featuring NHLPA members.

Watch online and on TV as new hockey inventions square up against Sonnet’s breakthrough insurance technology. You’ll see current stars William Nylander, Jason Spezza, Jonathan Drouin and David Savard, next to hockey legends Doug Gilmour and Mario Tremblay.

William Nylander’s got a brand new stick this season. But how does this cutting edge technology stack up against bundling home and auto insurance with Sonnet? Watch and find out!

[We open on a wide shot of a hockey arena, William Nylander is shooting pucks into the net.]
[We cut to pucks going right through the net, through the boards, knocking over a water bottle and flying through a nearby snack bar and knocking chips of a stand.]
[We cut to a trainer speaking to the coach]
[Speaker: Trainer]
>> TRAINER: Check out Nylander’s new stick. Little something we came up with, particle accelerator technology.
[We cut to Nylander taking a slap shot that goes right through the glass]
[Speaker: William Nylander // Job Title: Professional Hockey Player]
>> NYLANDER: Wow, that pops!
[Both trainer and Nylander look at the coach for his reaction.]
>> TRAINER: Amazing, right?
[Cut to coach shrugging]
[Speaker: Coach]
>> COACH: Eh interesting… but if you want to see a real breakthrough,
[Trainer and Nylander looking at each other with surprise.]
[We cut to coach holding up his mobile device]
[On-screen text: Sonnet.ca Home & Auto Insurance = Save Up To 20%]
>> COACH: I just saved even more by bundling Sonnet home and auto insurance.
[On-screen text: You’re Insured]

>> COACH: Totally online in only minutes.
[Trainer and Nylander looking back at the coach in shock.]
[Speaker: Trainer & Nylander]
>> TRAINER & NYLANDER: Wow!
[On-screen text: Sonnet Brand Mark + NHLPA Logo]
[Legal disclaimer: William Nylander and Doug Gilmore are paid spokespeople for Sonnet. © 2021 Sonnet Insurance Company. Intellectual property belongs to Sonnet Insurance Company and/or its affiliates. Bundling discount reflects the best possible savings a customer could receive by bundling their home and auto coverage. Depending on your quote details, you may not be eligible for a discount. NHLPA, National Hockey League Players’ Association and the NHLPA logo are the registered trademarks of the NHLPA and are used under license. ⓇNHLPA. All Rights Reserved.]
>> ANNOUNCER: Take a moment, save a bundle. Visit Sonnet.ca
[Cut back to Doug Gilmour in the snack bar with pucks flying through the air. Doug ducks a puck to hand someone a cup of coffee while a puck embedded in his forehead.]
[Speaker: Doug Gilmour // Job Title: Former Professional Hockey Player]
>> GILMOUR: That will be 93 cents please.

Jason Spezza’s got a new look. Is his next level of performance as impressive as bundling your home and auto insurance with Sonnet in just minutes? Check it out and see for yourself!

[We open a trainer speaking to a coach in a professional hockey changeroom.]
[Speaker: Trainer]
>> TRAINER: In the off-season, Spezza’s leg muscles were surgically replaced with those from a champion racehorse.
[We cut to a wide shot of the whole dressing room to reveal Jason Spezza training on an exercise bike. His legs are bulging with muscles.]
>> TRAINER: It’s Canada’s first horse-human hybrid.
[Cut to coach raises his eyebrow as he looks on.]
[Trainer points to Jason Spezza.]
[Speaker: Trainer]
>> TRAINER: Could anything beat this?!
[Cut to close up of Spezza’s muscle legs.]
[Speaker: Coach]
>> COACH: Eh. As breakthroughs go, I just saved by bundling Sonnet home and auto insurance with Sonnet.
[We cut to coach holding up his mobile device]
[On-screen text: Sonnet.ca Home & Auto Insurance = Save Up To 20%]
[Trainer and Spezza look closer at the screen.]
[Speaker: Trainer & Spezza // Job Title: Professional Hockey Player]
>> TRAINER & SPEZZA: Wow!

[On-screen text: You’re Insured]
>> COACH: Totally online in only minutes.
[We see a wide shot of Jason Spezza kicking the exercise bike with his back legs. The bike flys through the room]
[Speaker: Trainer]
>> TRAINER: Great work.
[We cut to Jason Spezza shrugging]
[Speaker: Jason Spezza]
>> SPEZZA: Hey, sorry guys I am a bit skittish.
[Cut to trainer and coach looking on in disbelief.]
[On-screen text: Sonnet Brand Mark + NHLPA Logo]
[Legal disclaimer: Jason Spezza is a paid spokesperson for Sonnet. © 2021 Sonnet Insurance Company. Intellectual property belongs to Sonnet Insurance Company and/or its affiliates. Bundling discount reflects the best possible savings a customer could receive by bundling their home and auto coverage. Depending on your quote details, you may not be eligible for a discount. NHLPA, National Hockey League Players’ Association and the NHLPA logo are the registered trademarks of the NHLPA and are used under license. ⓇNHLPA. All Rights Reserved.]
>> ANNOUNCER: Take a moment, save a bundle. Visit Sonnet.ca
[Cut back to Jason Spezza eating a carrot]
[Speaker: Trainer]
>> TRAINER: Majestic creatures aren’t they?
[Speaker: Coach]
>> COACH: Yah.
[Coach reaches out to touch Spezza. Trainer moves his hand away]
[Speaker: Trainer]
>> TRAINER: Don’t touch.

The National Hockey League Players’ Association (NHLPA) was established in 1967. It represents 750 players in the National Hockey League (NHL). The NHLPA works on behalf of the players in an effort to promote its members and the game of hockey. The NHLPA gives back to the game of hockey by donating equipment to deserving children and supporting grassroots hockey programs, through the NHLPA Goals & Dreams fund.

Learn more by visiting www.nhlpa.com.

Breakthroughs take on a whole new meaning when it comes to hockey

About the NHLPA