Sonnet and the NHLPA Team Up
Nylander, Drouin and Gaudreau in the dressing room

If there’s one thing we love almost as much as home and auto insurance, it’s hockey. Which is why we’re excited to partner with the National Hockey League Players’ Association (NHLPA)!

Why would an insurance company team up with the NHLPA?

Well, for one thing, Sonnet is 100% Canadian. What could be more Canadian than loving hockey? Also, we’ve evolved the insurance experience. As the first fully online home and auto insurer, it’s easier than ever to get the coverage you need. And now, by teaming up with the NHLPA, we’ll show fans how their favourite game and its players have evolved as well. From warm-up moves to game prep – we’re taking you inside the game through the players. We’ll also give you a glimpse into their lives off the ice as well.

"At Sonnet, we’re pleased to start this hockey season in partnership with the NHLPA. Hockey has an important place in the hearts and minds of Canadians,” says Roger Dunbar, the SVP of Sonnet Insurance. “This allows us to connect fans with their favourite players across the country in a fun, engaging way.

At Sonnet, we’re pleased to start this hockey season in partnership with the NHLPA. Hockey has an important place in the hearts and minds of Canadians,

“We are excited to continue our partnership with Sonnet and work together on innovative content that is built around, and features, the players”, said Sandra Monteiro, Chief of Global Business Strategies. “Our strong relationship with Sonnet allows us to showcase the players away from the ice and gives fans the chance to connect with both the players and this great brand.”

What to look forward to this season

Whether you’re rooting on the rookies or the seasoned veterans – Sonnet and the NHLPA will be showcasing your favourite players. Get to know them in a new light through fun and engaging videos. Plus, take part in unique events and opportunities throughout the hockey season.

First up: Get a sneak peek of our first commercial. Watch NHLPA members Jonathan Drouin, Johnny Gaudreau and William Nylander in a way fans of the game haven’t seen them before – taking on the alumni.

Loved this video? Be sure to keep your eye out for more great content on TV and via social media, throughout the 2018-19 season. Follow us on Twitter , Instagram  and Facebook  so you don’t miss out!

About the NHLPA

The National Hockey League Players’ Association (NHLPA) was established in 1967. It represents the 750 players in the National Hockey League (NHL). While primarily a labour organization, the NHLPA also works on behalf of the players in an effort to promote its members and the game of hockey.

The NHLPA’s members have always been focused on giving back to the game they love. In 1999, the NHLPA launched the Goals & Dreams fund. Over the past 18 years, more than 70,000 deserving children in 34 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than $24 million to grassroots hockey programs, making it the largest program of its kind.

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